What Is SEO?

Search engine optimization, or SEO, is the practice of constructing websites to gain organic traffic. Organic traffic, or website visitors you gain from unpaid sources like search engines, listings pages, and social media, hinges on how optimized your website is to align with search engine algorithms.

If search engines don’t think your website is a user-friendly, accurate, and reliable source of information that closely matches typical user search terms, your website won’t receive good search rankings. Lousy SEO translates to bad search rankings, fewer website visitors, and no new customers for your business.

It’s a tricky science that’s constantly evolving based on search engine algorithm changes and content trends. Instead of spending time trying to learn SEO on your own and digging through discussion boards for answers, let us handle the SEO work for you.

SEO Services for Businesses

High Touch follows best practices for SEO strategies when building and assessing websites. As part of our SEO services, we also ensure your website stays relevant by researching and implementing trending SEO tactics proven to boost organic traffic results.

Can You Provide SEO Advice?

High Touch offers general SEO assessments, which provide constructive SEO feedback for your website. Our general SEO assessment measures three key areas of your website from a customer-facing standpoint:

  • Content Quality. High Touch examines the navigation, layout, and relevance of your website content. In addition, we investigate the relevance of your content to essential industry keywords.
  • Social Media Presence. Does your company have social media accounts? If so, how active is your company on each platform? When you post on social media, where are you driving traffic?
  • Listing Sites. There are hundreds of websites that compile company website information. Like Yellow Pages and Yelp, these sites provide essential information about your company to active and prospective customers. Having consistent information about your business can help keep traffic flowing to your website. Learn more about Business Listing Management.

If requested, High Touch can conduct an advanced SEO assessment that investigates website speed, code, keywords, and more. An advanced SEO assessment is key to documenting a future SEO strategy for your business.

Can You Provide SEO Advice?

High Touch offers general SEO assessments, which provide constructive SEO feedback for your website. Our general SEO assessment measures three key areas of your website from a customer-facing standpoint:

  • Content Quality. High Touch examines the navigation, layout, and relevance of your website content. In addition, we investigate the relevance of your content to essential industry keywords.
  • Social Media Presence. Does your company have social media accounts? If so, how active is your company on each platform? When you post on social media, where are you driving traffic?
  • Listing Sites. There are hundreds of websites that compile company website information. Like Yellow Pages and Yelp, these sites provide essential information about your company to active and prospective customers. Having consistent information about your business can help keep traffic flowing to your website. Learn more about Business Listing Management.

If requested, High Touch can conduct an advanced SEO assessment that investigates website speed, code, keywords, and more. An advanced SEO assessment is key to documenting a future SEO strategy for your business.

How Much Do SEO Services Cost?

The total cost of SEO work depends on the results of a general assessment. High Touch provides general SEO assessments starting at $100. In addition, we provide additional SEO work and advanced SEO assessments based on an hourly rate.

To learn more about the cost of High Touch’s SEO services, contact us.

SEO Resources

9 Small Business SEO Tips

Website Accessibility Guide

Traditional Website Development vs. Website as a Service (Waas)